Before After Offer Strategy Guide

In the world of compelling offers, understanding the transformation your clients undergo is key. This is where the concept of 'before' and 'after' states becomes pivotal. The 'before' state encapsulates where your clients currently are – their challenges, needs, and desires. The 'after' state, on the other hand, is where they dream to be, what they aspire to achieve, and how they want to feel after using your product or service.

This workbook is your navigator through this transformative journey. It's designed to help you craft offers that don't just sound good but resonate deeply with your clients' aspirations and pain points. By focusing on the shift from the 'before' to the 'after,' you'll be able to create not just an offer but an irresistible proposition that speaks directly to the heart of your client's needs and desires.

We'll guide you step-by-step, helping you to dissect and understand these states, and then use this understanding to ideate an offer that acts as a bridge, taking your clients from where they are to where they want to be. This process isn't just about selling a product or service; it's about facilitating a journey of transformation for your clients.